The Education of a Startup Investor

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Look for the magic

matthewstafford.substack.com

Look for the magic

#CapitalAtRisk

Matthew Stafford
Aug 7, 2022
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Share this post

Look for the magic

matthewstafford.substack.com
Above: Bold by Peter H. Diamandis and Steven Kotler

Good to slightly better

When angel investing it’s very easy to find good startups — they’re everywhere. You’ll meet a founder, hear their pitch, think the idea is good and you’ll know that by investing a bit of cash and helping here and there you can make it better. It’ll feels good too. For a while…

You see; yes, they’re good, but that’s just not great is it?

Find the magicians

The first Uber I took was on Wednesday 20th June 2012. I went from my office near Leicester Square to an event at the Mile End Institute. My driver was called Ramon.

Uber was just the most magical experience back then. Smartphones were still relatively new and with a couple of taps on mine that afternoon Ramon and his S-Class Mercedes were on their way. I could see them on the map getting closer and closer, so when Ramon was just around the corner I walked out of my office and there he was — already out the car holding the back door open. People stopped and stared, wondering who that scruff in the shorts & flip-flops was. Half an hour later I got out at Mile End, thanked Ramon and wandered off — no need to scrabble around for money, it was all paid for in-app (although that’s not strictly true — it was all done within the app but I didn’t pay for an Uber for months, but that’s another story).

It took a long time until another startup felt as simple, as elegant or as magical. But these are the ones I’m seeking and you should be too — they’re not common, which is annoying (a couple of Ubers each year would be good eh?), but that’s also great news (if this was easy….).

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In other news

In early September my syndicate is going to have the chance to reinvest in one of our portfolio companies, one that’s growing like crazy.

If you’re keen to get involved the basics are:

  • The syndicate is £1k to join (a one-off, lifetime membership fee — no ongoing membership fees).

  • If you decide to invest in a deal then the minimum investment into each opportunity is £10k per person (we’ve had between £10k and £200k per person).

  • As syndicate lead I get 10% ‘carry’ on any gains if there’s an exit.

If you’d like to join click here.

After this reinvestment I have my eye on two other startups for Q3 and Q4 and think they could be real Stars.


Important: None of these posts are investment advice. If you are thinking about investing you should seek the advice of a suitably qualified independent advisor.

#CapitalAtRisk

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Look for the magic

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