What’s the problem?
How are they solving it?
Does the solution matter?
What’s the business model?
How big can the business be if the problem is solved?
Is there founder-market fit?
What prevents others from winning?
If the business fails, why will it fail?
What’s the hard part?
If it stopped, will it be missed?
In other news
I took a couple of weeks off writing — it’s always good to unplug for a bit — I was away in Northumberland (below), I was finishing off a project advising the World Bank and kicking off a piece of work advising a big corp on their startup engagement.
This weekend I’m attempting to ‘Run the Wall’ from Carlisle to Newcastle. Wish me luck!
Important: None of these posts are investment advice. If you are thinking about investing you should seek the advice of a suitably qualified independent advisor.