Some questions
What’s the problem?
How are they solving it?
Does the solution matter?
What’s the business model?
How big can the business be if the problem is solved?
Is there founder-market fit?
What prevents others from winning?
If the business fails, why will it fail?
What’s the hard part?
If it stopped, will it be missed?
In other news
I took a couple of weeks off writing — it’s always good to unplug for a bit — I was away in Northumberland (below), I was finishing off a project advising the World Bank and kicking off a piece of work advising a big corp on their startup engagement.
This weekend I’m attempting to ‘Run the Wall’ from Carlisle to Newcastle. Wish me luck!
Important: None of these posts are investment advice. If you are thinking about investing you should seek the advice of a suitably qualified independent advisor.
#CapitalAtRisk