48/52: Normal People do Normal Things
#CapitalAtRisk
The 2010s was the decade of the Entrepreneur.
The 2020s will be the decade of the Investor.
“Our other core need is authenticity. Definitions vary, but here’s one that I think applies best to this discussion: the quality of being true to oneself, and the capacity to shape one’s own life from a deep knowledge of that self.”
Abnormal People do abnormal Things
The alpha is in abnormal, outlier startups.
They’re obscure, but they become obvious.
Abnormal startups are not started by normal people.
If I invest in normal people the money will go away.
In other news
💸 From January 2026 I’m un-paywalling all my posts. I’m keen to grow my audience and help as many people as possible improve their thinking when it comes to investing startups (so please like & share etc).
💰 However, there will still be a lot more behind the paywall.
💰 Paid subscribers can request a video call to ask me anything and we’ll talk about the things I don’t share anywhere else.
💰💰💰 Founding Members can request multiple calls plus we’ll have a posh lunch in London on me.
Secret Santa
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Q&A
💸 Free subscribers get all free public posts and a short preview of paywalled posts.
💰 Paid subscribers can request a video call to ask me anything and we’ll talk about the things I don’t share anywhere else.
💰💰💰 Founding Members can request multiple calls plus we’ll have a posh lunch in London on me.
Important: None of these posts are investment advice. If you are thinking about investing you should seek the advice of a suitably qualified independent advisor.
#CapitalAtRisk