28/52: Make it easy
#CapitalAtRisk
The 2010s was the decade of the Entrepreneur.
The 2020s will be the decade of the Investor.
“Wild animals are taken by scouting, by nets, by lying in wait, by stalking, by circling around, and by other stratagems rather than by sheer force”
Byzantine Emperor Maurikios, A.D. 539—602
It’s tough out there
People often say that raising money is hard.
And it can be, but that’s especially true if you show up to the process unprepared, scrambling to get in front of people you barely know or trying to explain your business with urgency and desperation.
That's like turning up to the hunt Maurikios mentions above with a stick and hoping brute force will be enough.
Work hard when it’s easy
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